I did a post 2+ years ago about the Sufferfest training videos. These are the ultimate videos for getting fit on your stationary trainer, built around the motto: ‘I Will Beat My Ass Today To Kick Yours Tomorrow’ (IWBMATTKYT). My wife Lis commented that the Sufferfest was a (unhealthy) ‘sub-culture’. She doesn’t know the half of it. Those are partake in the videos (who call themselves ‘Sufferlandrians’ after the mythical country of Sufferlandria), are pretty fanatical. For example, the photo below was taken at the 2012 Australian road championships where a spectator is waving the Sufferlandrian flag.